Whole30: Change you health, habits & your relationship with food

The Whole30 is not a diet. It's a process that focusses on your health, your habits and your relationship with food. It is hugely popular in the USA as a lifestyle reset. Even Walmart changed the recipes of some of their meal to make them Whole30 approved.

HealthCreators' Brenda is one of the first Whole30 certified coaches in the world and the first in Europe and The Netherlands. She works directly with Whole30 HQ and co-creator Melissa Hartwig. HealthCreators has been featured in the official Whole30 newsletter Wholesome and on their social media.

Brenda coached hundreds of people one-on-one through their Whole30 and she has been doing groups since January of 2018.

All HealthCreators Whole30 services can be done 100% online!

In the Whole30 we work on your health, your habits and your relationship with food. It's not a diet, but it does start with food.

The Whole30 is a process in which you follow the rules of the program with goals like improving health, better athletic performance and develop the character traits you need to better cope with seductive food choices and the basically unhealthy environment we live in. And that... is not a diet!

What is a diet?

A diet is a plan to eat differently, usually a lot less, with the (sole) goal to lose weight. Often diet-products are used that promises easy and quick results. After the diet, most people will start to behave 'normal' again, the results disappear and they will restart the diet cycle. Either with the same plan or with a recent FAD.

In the Whole30 the food on your plate will change, but not necessarily become less, often becomes more than you are used to.

Download a list of European e-numbers to avoid on your Whole30

Weight loss

You are totally allowed to lose weight in the Whole30, but we don't want that to be the sole focus of your program. We encourage you to focus on your health, your habits and your relationship with food.

After your Whole30 we start experiments with the foods we eliminated for 30 days. In the reintroduction and the Food Freedom phase after that, we are looking for your sweet spot: in what capacity can you enjoy all the foods, without losing your results (and/or losing control), taking your context in consideration.

Let your body heal

From the program: “Let your body heal and recover from whatever effects those foods may be causing. Push the reset button with your health, habits, and relationship with food, and the downstream physical and psychological effects of the food choices you’ve been making. Learn how the foods you’ve been eating are actually affecting your day-to-day life, long term health, body composition, and feelings around food. The most important reason to keep reading? This will change your life.”.

Whole30 rules

That is why the Whole30 does have rules for what you can eat during the reset, rules fully embraced by HealthCreators. We also believe that real food, full of nutrients, in an amount that will fuel your day with energy, is the best way to feed a healthy and strong body. We know this is the best way to a healthy weight... and even more no scale victories.

We know that everyone has a different context: age, gender, genes, history, habits, background, goals, capabilities, responsibilities... and that everyone needs a personalized plan. A plan that we can craft with the information the Whole30 process provides. That is why the Whole30 can change your life.

Whole30 certified coach: 1st in Europe & The Netherlands

HealthCreator Brenda is one of the 10 first Whole30 certified coaches in the world. With that the first in The Netherlands. Since 2014 HealthCreators has been working with the program that changed millions of lives. Because we are based in Europe (The Netherlands) we know the European food environment and can help optimize your Whole30 within that context.

Brenda knows the program like her own backyard, both the rules and the spirit of the program. She additionally is a certified orthomolecular therapist, a training she started to better understand the science behind the Whole30 program.

Which Whole30coaching is right for you?

HealthCreators offers Whole30 coaching in 3 ways: Personal (1-on-1), Buddy (2-on-1) or in a Group. If you do not live nearby all coaching can be done 100% online.


The coaching is for the duration of 2 months: the Whole30, the reintroduction and the start of your Food Freedom. IN that time frame we have 4 one-on-one coaching session in which we focus intensively on what you need for your goal(s). The package also covers daily online guidance during Whole30 and regularly in the reintroduction and Food Freedom. Personal contact with your coach via Whta'sApp, all the information you need (program, (Dutch) grocery list, recipes), online help reading labels on food. You can start whenever you want.

Investment €499


The same package as 'personal': the Whole30, the reintroduction and the start of your Food Freedom. We will do 1 session of one-on-one coaching to work on your personal goals. You share 3 sessions with the more practical information with your buddy: a friend, your partner, your sports buddy, your colleague, a parent, your child... you choose. (They do have to want it themselves as well! 🙂 ).
You'll receive the online guidance and all the information. Personal contact is via a What's App group with your buddy. You can start when you are both ready.

Investment: €360 per person

This is a package for one person. You need to find your own buddy and they need to buy a package as well


Three times a year HealthCreators organizes a group Whole30. The coaching is 1 workshop, followed by 3 webinars at important milestones in the program. You'll get daily online guidance during the 30 days with a magazine full of information in your email. The group shares a closed FaceBook group for support, questions and answers on subjects like grocery shopping but also on your personal challenges.
In 2019 the groups are in January, May, and September.

Investment €199

N.B. The group will start with 5 participants or more.


Brenda coached hundreds of people in groups and in one-on-one settings, both IRL and virtual. She is intimately familiar with the obstacles people encounter while doing the program and helped people find their way around, over or under those obstacles.

On application, Brenda can run Whole30 groups in companies, sports clubs, groups of friends.

Why use a coach for the Whole30?

Coached by HealthCreators during your Whole30 will change so much more than the food on your plate!

The Whole30 starts with food but also focusses on your relationship with that food. The healthy choices made in the program are in sharp contrast with the unhealthy environment we live in.

That is why you will also grow in character and mentality during the program.
We work on changing habits, that will otherwise trip you up in your life after the reset and will send your results down the drain. (Not unlike starting to 'normal' again after a diet).

Character traits

Also: we will work on developing the character traits you need to maintain the Food Freedom plan we make with the information from your Whole30 and reintroduction.

And: We will focus on victories that do not include the scale or any other kind of body measurements. Of course, you are allowed to lose weight, but we like you to also focus on health benefits like more energy, better athletic performance, improvement in (starting) health problems, glowing skin, strong hair and nails, the ability to ignore office treats and still have fun at the party.

In the Whole30 we do a scientific experiment with 1 test subject: you. That way we get all the information we need to develop a bespoke nutritional plan and lifestyle.


Many people get a bit overwhelmed by all the change and can use some help navigating their Whole30 program. Especially since the environment here in Holland/Europe is different from the American situation. The coaching you get from HealthCreators can make a big difference. We will not tell you what to do but will offer you processes and questions that will help you find your way.

HealthCreators Whole 30 certified coaching

HealthCreators offers Whole30 year round in a one-on-one setting.
We organize a Whole30 group coaching at least 3 times a year, usually January, May, and September. But we can also coach a group on request, like in a business, sports club or a group of friends. The group adds motivation, accountability and added support.

The coaching program contains a lot of practical information:

  • Explanation of the program: the rules, the recommendations, the science, the spirit
  • A guide full of information, F.A.Q's, recipes and what to expect from the process
  • A Facebook-group with people do are doing or have done the Whole30, that will cheer you on and share their experience
  • A fact sheet on where to shop for Whole30 compliant groceries
  • 60 days  of online guidance with the eWhole30 Boost, with background information and resources about the Whole30 program, but also on setting goals, quick recipes, other lifestyle changes you can make like improve sleep, manage stress and dealing with social challenges
  • Furthermore:  I can help you with reading labels on food (in either the Facebook group or via my What'sApp-service)

This program can be "added on" with services, like:

  • A meal planning app to plan your whole30 and reintroduction in less than 5 minutes
  • Coaching programs like "Change your relationship with food', 'Basing decisions on core values', 'Set goals that work', 'Discipline equals freedom'
  • Exercise with spinning, boot camp en (buddy)PT.
  • As an orthomolecular therapist, Brenda can work with you on specific health problems
  • Brenda can help you get your kitchen and pantry Whole30-proof and show you how to shop Whole30 on a budget in The Netherlands.

Who are Melissa & Brenda?

Brenda Heskes
Whole30 Certified Coach

Brenda Heskes is the co-founder of HealthCreators, a Dutch personal training studio specialized in changing lifestyles through Training, and Mindset & Nutrition. She is one of the 10 first Whole30 certified coaches in the world, a Certified Orthomolecular Therapist (k-PNI) and a Certified NLP practitioner (IEP).

Since 2014 HealthCreators has offered their clients the Whole30 program as part of their method. As their mindset & nutrition coach, Brenda has helped HealthCreators’ clients gain personal knowledge on which foods work for them (and which not so much), to deal with stubborn habits and finding alternative routines for them. HealthCreators also provides specific and practical information about how to navigate your Whole30 best in The Netherlands, with extensive shopping guides, a daily support e-mail in Dutch (called the Boost) and “What’s App label reading support service”.

Brenda is close to fluent in English and all HealthCreators services are available in English to the extensive expat community in The Hague.

“As any serial dieter will tell you: anyone can muscle through any diet and exercise plan on pure grit… you can even do that with the Whole30. That is why we focus not only on staying compliant in what you eat and the lessons we learn in reintroduction. We also work on changing habits and building the character traits that will help you shape a healthy Food Freedom afterward”.

Melissa Hartwig
Whole30 headmistress

Melissa Hartwig is a Certified Sports Nutritionist who specializes in helping people change their relationship with food and create life-long, healthy habits. She is the co-creator of the original Whole30 program, a five-time New York Times bestselling author. She has been featured by Dr. Oz, Good Morning America, the New York Times, the Wall Street JournalDetailsShape, Outside, and SELF, and ranked #27 on Greatists Top 100 Most Influential People in Health and Fitness in 2017. Melissa has presented more than 150 health and nutrition seminars worldwide and is a prominent keynote speaker on social media and branding, health trends, and entrepreneurship. On Instagram, there are over 3,5 million messages with the #whole30

Melissa enjoys kettlebell training, yoga, hiking, solo traveling, and riding her motorcycle. She lives in Salt Lake City, UT.
In 2017 Melissa started the Whole30 certified coach-program, HealthCreator Brenda was one of the first people to certify.

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